Sunday, June 15, 2008

A Note of Caution When Blogging for Your Brand

Danielle's post about managing your brand made me think of a recent article on training for bloggers.

It turns out that you can be sued for defamation, copyright infringement or even piracy for what's on your blog if you're not careful. So, many amateur bloggers are getting professional training from journalists on what's ok and not ok to say on your blog.

A scary example noted in the article of a real estate agent being sued for $25 million because he blogged about a real estate developer's bankruptcy, drives home the importance of such training.

If you're interested in getting trained, the article mentions the Society of Professional Journalists in Chicago who are offering training in different parts of the country.

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